How I Used Tailwind To Increase My Pinterest Traffic by 1068% in 5 Months:
I made a huge mistake when I started blogging.
I IGNORED PINTEREST.
I’m still not sure what I was thinking but overall didn’t understand how Pinterest worked and why it was so valuable to bloggers.
If you are new to blogging, Pinterest is not a social media platform. Pinterest is a search engine.
To take it a bit further, Pinterest is a visual search engine.
Once I made this realization my view of Pinterest completely changed. I just wish I had been smarter a bit sooner.
Don’t make the blogging mistake I did. Start using Pinterest even if you won’t start posting blog articles for 3 months. If you already have post, then pretty up your graphics (I use Canva and PicMonkey) and start sharing.
The goal is to develop a well-rounded profile so that as you increase your blog posts, you will already have a sharing platform.
I’ve noticed that as you increase your Pinterest presence growth seems to happen organically.
Recent Changes to Pinterest:
If you are in the blogging world you’ve probably heard a lot about some of the recent changes Pinterest has implemented. One of the biggest changes is the focus on creating fresh high-quality content.
Fresh to Pinterest is a new image that has not been shared before. This can include images for new posts, pages, product listing as well as images for older blog posts. I think that Pinterest users got tired of seeing the same pins over and over in their feed and wanted to inspire pinners to engage with, save and click on newer pins.
When I first heard about the focus on new content I was completely overwhelmed. I just didn’t see how I was going to incorporate this into my already busy schedule.
I realized quickly that the only way I was going to make it work was if I utilized the heck out of Tailwind. Tailwind is a lifesaver since I can use it to batch schedule all of my pins.
Tailwind Review: How I used Tailwind to increase my Pinterest Traffic by 1068% in 5 months
Tailwind is a Pinterest and Instagram platform designed primarily to increase your Pinterest exposure.
It is super easy to use and the results speak for themselves.
Tailwind is designed to make sharing pins simple and easy.
Once you have connected your account, Tailwind will populate a weekly Pinning Schedule based on when your audience is most active. You can generate a schedule based on the number of pins you would like to share per day.
I recommend starting small.
I started with 5 pins per day and then once I had a month’s worth of pins in my scheduling queue I increased to 8, 10, 15 and am now around 18-20 per day.
Most experts recommend pinning 40-60 pins per day, but at this point, I’m not at that level. It takes time to build up your platform and I’d rather work my way up then burn myself out.
As you can see from the recommended pinning schedule you can easily add additional time slots. I’ve found that by using their recommended times, my traffic does seem to increase.
How to find Pins to share:
Tailwind made the sharing process very, very easy. They created an addon for Firefox, Safari, and Chromo that is easy to install. When the addon is installed you can add any page you visit to your pinning schedule.
Anytime I read a quality post, I immediately share it with my Tailwind addon for future distribution.
The Tailwind App also works with Pinterest since it is an approved vendor. This means I can do a simple search on Pinterest Marketing and I immediately have hundreds of posts to potentially add to my Tailwind Feed.
The biggest advantage I’ve found to Tailwind is Tailwind tribes.
I love this feature!
Anyone can create a tribe based on whatever type of posts they want to share. For example, I’m part of tribes that focus on personal finance, debt reduction, social media marketing, parenting.
As a member of the tribe, you can share your personal content to the tribe. This is a great way to increase your exposure to other bloggers, which increases your general Pinterest reach.
Anything in the tribe can then be shared via Tailwind.
I’ve found it is an amazing tool that makes content curating very simple.
It is always a great way to get your content noticed as well. Here is a quick overview of my reach within one of the tribes.
Since the tribes are moderated, the moderator can enforce the rules, which keeps the content high quality. Obviously, this is dependent on the moderator, but the groups I’ve joined have been well moderated.
On a side note, I can group my sharing and easily share to multiple boards from the same pin.
So for example, if I have a post related to personal finance, I can easily share the content with my personal boards and any applicable group boards.
This feature saves me so much time. At a glance, I can share all of my personal finance content to the applicable boards quickly and efficiently. It makes it easy to manage my contributions to the group boards I’m part of as well.
At this point, I know that I’m only scratching the surface of what Tailwind can do. I feel like every week I find new reports, features, and information that helps me grow my following.
Their customer service is above average as is the knowledge base they provide through their help features. They have an extensive video library and a content library that so far has easily answered all of my questions.
Fresh content is now king on Pinterest. Don’t expect your old methods of pinning to work. Users respond to the new pins and the Pinterest algorithm loves them, so get ahead of these changes now. If you have questions check out Tailwind’s new SmartGuide.
To get you hooked on their services Tailwind gives you your first 100 pins free and then charges $9.99 per month for up to 400 pins per month (which is a lot). If you want unlimited pins then you have to sign up for an annual plan.
I know that $10 is a lot for most beginning bloggers. However, if you are going to spend money on one social sharing platform, I personally believe that the Tailwind Pinterest Pricing gives you the most bang for your buck.
The traffic growth I’ve seen on my blog since starting Tailwind is amazing.
As a small blogger, I fight for every visitor to my site. Pinterest has become my greatest traffic referral site. I know as I continue to grow and expand my Pinterest presence my numbers will continue to increase.